Under Settings, you can view and edit your user and company profile.
By clicking ‘Add’, you can invite your team members to your company's account.
You can define admin or use permissions for each user. You can also define specific viewing and editing rules for each user.
InfiniGrow’s AI engine will always choose the optimal suggestions based on your profile and data preferences. For that reason, it is imperative that you keep account settings up to date.
In order to do so, continue to the Product page and fill in your product details
Now, let’s move on to defining your goals and objectives.
InfiniGrow aims to help you reach your goals by uncovering the impact your activities drive, and finding the ideal budget scenarios.
For that reason, making sure to add your goals is key.
When creating a new KPI, you’re telling InfiniGrow where you want to be by the end of the KPI’s time frame. This will be used to analyze your pace in comparison to your goals, and to provide actionable recommendations to ensure you’ll reach your goals.
Priority:
At InfiniGrow, you can prioritize your goals from your most important, top-level KPI all the way to the beginning of your funnel, using the Priority dropdown.
Target: What’s your goal for the KPI?
Time frame: Set the time frame for reaching your target - is the KPI’s target a yearly, quarterly, or a monthly target?
End-goal/supportive: Your end goal is your top-level KPI. Usually, this will be revenue or customers. Supportive metrics are your proxies - metrics that you will use to make sure that you’re on track towards your KPIs.
To break down a yearly target into quarterly or monthly targets, click on Break target into milestones and setup your milestones.
Once your goals are all set up, let’s continue to the Preferences page.
Here you’ll define your yearly budget, add channel-specific constraints (if needed)
Under Integrations you can connect your martech stack to InfiniGrow - your CRM, ad platforms, and other sources will all connect to InfiniGrow, which will then unify your data and structure it in an actionable, consistent, and clear way.
To accurately measure your marketing efforts and egt the most relevant recommendations from InfiniGrow’s AI engine, it’s imperative that you integrate the platform with as many channels as possible,