Account Priority helps your Sales and Marketing teams focus on the accounts most likely to convert - based on real engagement, not guesswork.
📌 This is a paid add-on feature. Access depends on your contract and current plan. Please contact your CSM if you'd like it enabled.
The Account Priority page ranks your accounts using a proprietary Engagement Score (0–100), updated automatically based on the most recent and meaningful touchpoints per account's journey.
You can use this view to:
Prioritize which accounts Sales should engage next
Identify accounts that are heating up based on recent activity
Export lists of engaged contacts for targeted outreach
Use the "Accounts Active In" timeframe selector to control which accounts appear in the list based on their last engagement date—i.e., when the most recent touchpoint occurred. The default selection is the last 30 days.
How the Engagement Score Works
Every account gets a score based on the quality, type, and recency of its touchpoints over the past 60 days.
The score is:
Normalized across all accounts
Takes into account attribution weights based on business logic and your account settings in the platform
Weighted toward high-value activity types (e.g. demo request, high-intent pages)
Adjusted with a recency factor — more recent touchpoints have greater impact on the score
📌 Some actions, like repeated visits to key content or participation in multi-channel campaigns, will increase the score significantly.
What Data You’ll See
Column | Description |
Account Name | The name of the account (journey) |
Account Stage | Current lifecycle stage from your CRM |
Active Contacts (60D) | Number of unique engaged contacts in the past 60 days (email addresses are included in export) |
Engagement Score | Priority score (0–100) based on recent meaningful touchpoints |
Recent Activity | The date of the most recent touchpoint |
Total Touchpoints | All-time touchpoints for that account |
You can also:
Filter by any column
Select columns to customize your view - you can add any CRM field to view additional account details
Click on any account in the list to explore its full journey
Export the data using the cogwheel > Export data. The export includes:
All account-level info shown in the table widget
Active contacts (email addresses)
Use Cases
Outbound prioritization: Send this list to SDRs to guide daily outreach
ABM coordination: Identify Tier 1 accounts showing signs of engagement
Campaign follow-up: Re-engage accounts that recently viewed gated content
For more advanced workflows, you can use this data in Salesforce, HubSpot, or any sales engagement platform.
Need help interpreting your scores or customizing logic for your GTM team?
Reach out to your CSM or [email protected]