New and better SFDC Campaigns integration
We’ve upgraded our SFDC campaigns integration so you can easily add and remove SFDC Campaigns fields from InfinGrow. You now have a better experience importing the relevant data from your Salesforce Campaigns into InfiniGrow and using it for channel mapping, segmentation, and efficiency & ROI analysis.
Learn how to set up SFDC Campaigns for InfiniGrow.
Cost filters
You can now filter your campaigns based on their cost. Using cost filters, you can filter campaigns costs based on:
Cost amount
Campaign label for integrated channels' campaigns
Campaign type and name for SFDC campaigns
Campaign source (channel) for non integrated channels.
Cost filters are available in both predefined filters and Analyze filters.
Learn more about Cost filters
Get a clear view of your Direct and Unmapped channels
We’ve added an unmapped channel separated from the Direct one. You can now see the true impact direct has on your funnel, and be sure you map all mappable touchpoints for accurate attribution.
Direct touchpoints are touchpoints that don’t have any UTM parameters, Referrer, or CRM lead sources.
Learn what are unmapped touchpoints and how to map them.
New predicates for channel mapping rules
New mapping rules predicate options - “not equal” and “doesn’t include”.
You can now create mapping rules based on negative predicates, increasing the different ways you can construct channel rules.