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What are Unmapped Touchpoints and how to map them?
What are Unmapped Touchpoints and how to map them?
Dan Carmel avatar
Written by Dan Carmel
Updated over a week ago

Connecting your UTMs to channels and campaigns in InfiniGrow is the key to accurate analysis, attribution, and forecasting. This is why it is so important to be sure your UTMs and CRM data are mapped to the right channel and campaign.

InfiniGrow aims to automatically connect each new UTM to the proper channel, but sometimes some UTMs don’t fit your current rules and they are left unmapped.

The cool thing is that with InfiniGrow, these unmapped UTMs are always waiting for you to retroactively map them, so you can easily clean your data.

To help you keep your data clean and tidy, InfiniGrow tracks all of your unmapped UTMs and saves them on the Unmapped page.

Below we’ll discuss unmapped touchpoints, and how you can map them with InfiniGrow:

So what are Unmapped Touchpoints?

Unmapped touchpoints are touchpoints that were caught by InfiniGrow and don’t fit any existing mapping rule. InfiniGrow collects and saves all data about unmapped touchpoints (with or without a connected UTM link).

***Need a reminder about UTM mapping? Check this article.

UTM mapping:

Step 1: Go to Settings → Attribution Management.

Step 2: switch to the Unmapped Touchpoints page. In the table you can see the UTM details and how many visitors entered your site using this UTM link.

Step 3: Choose the UTM you would like to map by clicking on the “Map” button. Then choose the relevant channel from the dropdown list, or add a new channel by typing the channel’s name and then clicking on “add channel”.

Step 4: Create a new mapping rule for the UTM. InfiniGrow will create the rule automatically for you, you just need to double-check that everything is correct and click save.

That’s it!

URL mapping:

Unmapped URLs are links that don’t have UTM parameters. By default, InfiniGrow maps touchpoints from these links as Direct touchpoints, but if you want to create custom mapping based on the URLs that referred the user to the page, you can do so through the URLs mapping tab.

By doing so, you can significantly reduce the amount of Direct traffic.

To go ahead and map touchpoints based on URL, switch to the URL tab under Unmapped Attribution.

URL mapping is similar to UTM mapping. In the URL table, you can map the URL based on the traffic referrer. To map URLs, repeat steps 3+4 of the UTM mapping process.

CRM mapping

CRM touchpoints refer to touchpoints that were captured by your CRM rather than by InfiniGrow's script.

For example, let’s look at a user journey that can result in an unmapped CRM touchpoint:

  • The user fills in a form submission on a LinkedIn Lead Generation (form) campaign. Their details are submitted on LinkedIn, without ever visiting your website.

In such a scenario, the user’s details will be sent directly into your CRM, without visiting your website. InfiniGrow will then pull the touchpoint data from your CRM and add it to the customer’s journey.

Unmapped CRM touchpoints are touchpoints that went through a similar process to the one described above, but InfiniGrow was unable to map them to a channel based on their source details.

To overcome this, simply switch to the CRM Data tab under Unmapped Attribution. Every CRM touchpoint that wasn't mapped will be listed there, and you can retroactively map them to the right channel at any time.

CRM data mapping shows the CRM lead source and lead source drilldown details. Using this information, you can map the data to the correct channel.

Quick Tips:

  1. Try sticking to one simple UTM system. This will allow InfiniGrow to automatically map your new UTM links.

  2. Be sure to check your unmapped touchpoints at least once a month so your data and attribution will remain as accurate as possible.

  3. Made a mistake? You can find existing rules under Attribution Management → Channels. There you can remove or update your current rules.

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