InfiniGrow Tracking Script Documentation
This guide provides comprehensive documentation about the InfiniGrow tracking script, powered by Snowplow. The script enables precise monitoring of website interactions to gain insights into user behavior and enhance marketing strategies.
Overview
The InfiniGrow tracking script leverages the Snowplow JavaScript Tracker, a powerful tool for capturing and analyzing user interactions. Key features include:
Robust website tracking: Enables detailed monitoring of user interactions, such as page views, clicks, and form submissions, to gain actionable insights for improving marketing strategies.
Flexible data storage options: cookies and/or local storage.
Customizable tracking configurations to suit your needs.
Technical Capabilities
Data Storage Mechanisms
Cookies:
_sp_id: Captures user information at the initial site visit and updates it with each subsequent visit. Retention period: 2 years.
_sp_ses: Identifies whether a user is in an active session or starting a new session (e.g., when the cookie is missing or expired). Retention period: 30 minutes.
sp: Maintains a unique identifier for users, generated by the server-side collector, and includes it in all tracking events. Retention period: 1 year.
Local Storage:
Local storage serves as an alternative for storing user and session data, ensuring flexibility when cookies are disabled. It is particularly beneficial in scenarios where cookies are blocked by the browser or user settings, providing a fallback for maintaining session continuity.
Implementation
To implement the InfiniGrow tracking script on your website, refer to our step-by-step guide: Add InfiniGrow’s Tracking Script to Your Website.
This guide provides detailed instructions for adding the script, ensuring proper integration, and configuring it for your specific needs.
Legal Considerations
Consent Requirements
Ensure the script integrates with your CMP to respect user preferences for data collection and storage.
Privacy Policy Updates
If not doing so yet, update your privacy policy to disclose the use of tracking technologies, including the purpose of the data collection."
Disclaimer
InfiniGrow provides the tracking script as a tool for data collection. Customers are responsible for ensuring compliance with applicable laws and regulations, including data privacy and protection requirements.